Through sensitive brand management, we can widen the distance from our competing brands. Brands such as Ray-Shie, La Gauche de la Seine, and Pure Tea, have all secured strong customer loyalty.

• 另外藉由品牌感性诉求之经营，以拉大与竞争品牌之距离，突显品牌的生命力及主张，如瑞穗，左岸咖啡馆，纯吃茶等。都与消费者维持着一个难以取代之忠诚度。