Through deeply investigating current and future glass market, urgentlyimplementing the marketing strategy is necessary. Considering the advantages ofDFG, the basic marketing model strategy of DFG is proposed.

• 本文通过分析当前乃至今后玻璃市场的竞争发展状况，指出全面实施市场营销战略的必要性和紧迫性，并结合大连浮法玻璃有限公司自身优势提出了大连浮法玻璃有限公司市场营销战略的基本模式。