This study infers the major factor infecting the consuming behavior of male college students is the allowance.This is very variable for the marketing research.

• 本研究推估苗栗地区的大专院校男学生在脸部保养品的消费行为中影响最大的是可支配的零用钱数额，这些结果对行销相关研究将有所帮助。