This study has been conducted from the aspect of school management with a view to understanding the result of circulating positive WOM together with the image publicity.

• 根据文献指出，优良的学校形象有90%25来自学校内部的努力，首先学校需提升教育品质，再透过相关人员宣传学校良好形象，最后转化为正面的学校口碑。