This paper discussed advantage and disadvantage of network marketing, analysed characteristic of consumers on the network ,and then choiced the products that are adept to marketing on the network by marketing matrix.

• 并不是所有的商品都适合在网络上营销，通过对网络销售的优势与缺点、网络消费者的特性以及商品特性这 三方面进行营销态势分析，得出恰当的商品选择。