This paper applies documental, logical and inductive methods to the analysis of the marketing and the benefit of 2002 FIFA World Cup, so as to provide lessons and experience for the following hosts.

• 运用文献综述法,逻辑法,归纳法对2002年世界杯足球赛营销手段及其经济效益进行分析,从中吸取成功经验和失败教训。