This essay explains the economic and the social factors for the expansion, and also discusses the three kimds of routes of the expcnsion: the crosswise integration expansion, longitudinal integration expansion and multiplication expansion.

• 本文分析了旅游企业集团化扩张的经济动因和社会动因，最后探讨了旅游企业集团化扩张的三种路径：横向一体化扩张、纵向一体化扩张和多元化扩张。