This article tries to search for an optimal regulatory approach to protect the Olympic insignia in China, arguing that Olympic insignia should be protected as official mark.

• 面对知识产权的私权属性和奥林匹克标志的官方属性这一冲突，本文提出应该通过官方标志的保护模式加强对奥林匹克标志的法律保护。