This article expatiated on the fascination of applying the representation element and form of Chinese character handwriting art on logo design and tried to blaze a new way in logo design art.

• 从中国汉字书法艺术要素入手,简要论述在标志设计中运用中国汉字书法艺术的表现元素及表现形式的魅力所在,为标志设计艺术开辟一片新的天地。