This article analyses the current features and tendency of the development of seashore Holiday Tourism in China and puts forward some creative countermeasures to enhance its sustainable development.

• 作者分析了我国海滨度假旅游发展的现状特点和趋势,并在此基础上提出了旨在促进我国海滨度假旅游可持续发展的若干创新对策。