There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past.

 
  • 孤立地看,没有什么像广告这样难于判断好坏。彼时的好广告此时可能就是坏广告。调查研究可能让你陷入过去的泥淖。
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