The thesis aims to discuss how the designer, in order to convey the given information, codes and decodes by means of researching images and impression in graphic creativity.

• 本文着重从艺术思维中意象与意念的作用入手，来探讨图形语言创意过程中设计师对图形编码和解码的双重关注，从而使创意图形能够生动准确的传递既定信息。