The text was written in order to find the method of the insurance service and service management, through analyzing the characters of service product and the insurance company and product.

• 保险行业属于服务型行业，本文通过对服务产品特性的深入研究，以及对保险公司及其服务的分析，探寻保险服务及服务管理的方法，从而达到提高保险服务质量的目的。