The sports commodities shall be constantly upgraded and vigorously promoted. A string of international brands shall be developed in sports clothing, gymnasium equipment, sports books, newspapers, and audio and video products.

• 积极推动体育产品的升级换代，在运动服装、健身器械、体育图书、报刊、音像制品方面，形成若干个国际性的知名品牌。