The research resuIts imPlied that FCB models aPply partly toInternet advertising. We can refer to FCB models while developing theexpression strategy of Internet advertising.

 
  • 本论文认为,FCB 模式对于网络广告有部分的适用性,在发展网络广告的表现策略时,可以将FCB模式作为网络广告策略发展与设一 互 一?
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