The representative models of new product diffusion are Bass model,Fourt-Woodlock model,and Mansfield,discussing these basic models can offer theoretical foundation for studying more-flexible diffusion model.

• 新产品扩散的代表模型有Bass模型、Fourt-Woodlock模型以及Mansfield模型等基本扩散模型,对这些基本模型的探讨可为研究更为柔性的扩散模型提供基础。