The purpose of this study is how to introduce new brand of computer peripheral brand into Taiwanese market and define the best way to distribute and marketing through the analysis of case in practice.

• 摘要:本研究目的在探讨如何将新的电脑周边品牌导入台湾市场，透过实际的案例分析，说明针对建构成功品牌部分需要特别注意哪些事项？