The popularity of televised sports means that a company name on a shirt or cap can yield significant income for a firm associated with a team whose games are shown on television.

• 由于体育活动通过电视转播变得非常普及，把公司的名称印在队服的衬衫或帽子上意味着公司能通过体育赛事赚到百万甚至上亿的钞票。