The media used for advertising may range from matchbooks or ashtrays that the guests take home with them to display ads in magazines and newspapers and to radio campaigns.

• 宣传的形式可以是在纸板火柴和烟灰缸上印制广告，因为客户能把它们带回家；可以是在杂志和报纸上投放广告；也可以是通过广播宣传。