The media landscape is constantly changing. Deregulation, M&A and alliances increasingly form cross media networks in global markets. How does this affect the domestic media mix in advertising?

• 媒体市场格局正在不断变化中。管制的放松，收购兼并和各种策略联盟正在全球市场形成跨媒体网络。这将如何影响广告媒体组合策略呢？