The meaning of the specific case of Shanghai Yuefen brand poster to modem business design was discussed beginning from analyzing its art characteristic and the baffle of modem art development.

• 摘要从论述月份牌广告的艺术特色入手，结合当下艺术设计现状及发展的困惑，讨论研究月份牌的个案特征对于今天的商业设计的现实意义。