The main purpose of this proposed study is twofold: to survey the movie going pattern in Taiwan, and to analyze the market structure of Taiwanese film exhibition industry.

 
  • 一、中文摘要本研究旨在探讨(一)台湾电影观众观影的消费行为方式、(二)台湾电影映演市场的集中度、(三)台湾电影映演市场的权力与利益结构。
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