The less optimistic situation of advertisement education, the access of WTO and the successful biding for the host of the olympic games make it an urgent task to push the advertisement education in China into a quality exaltation stage.

• 目前我国广告教育不乐观的现状和即将进入WTO的事实 ,以及成功申办奥运会的现实 ,要求我国广告教育必须进入质量提升阶段。