The fragmentation of the traditional media industry and the explosion of online media opportunities had made the process of simply finding appropriate advertising opportunities a significant challenge for media buyers and planners.

• 分散的传统传媒业和爆炸的网络媒体的机会；使得工艺简单寻找合适的广告机会；是一个重大的挑战；为媒体买家和规划者.