The first step is to identify the marketing risks, which can find out the various marketing risks in the enterprises.

• 营销风险识别是营销风险管理的第一阶段,通过风险识别可以了解企业面临的各种营销风险因素,便于衡量营销风险的大小,进而选择最佳的营销风险处理方案。