The concept of nonprofit marketing appeared first in some paper written by Kotler and Levy between 1969 and 1973. Kotler and Levy think marketing is a very universal social activity.

 
  • 非营利组织营销的思想最早出现在1969至1973年科特勒(Kotler)和利维(Levy)等学者所撰写的一系列文章。
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