The brand safety is that a brand can bring consumer highly intensive,highly admirable and highly special brand association and brand consciousness. Its basic contents conclude the brand safety on time and the brand safety on space.

• 品牌安全是指一个品牌给消费者所带来的具有高强度、高赞誉度和高独特性的品牌联想和品牌意识 ,其基本内容包括品牌在时间上的安全和品牌在空间上的安全。