The authors also show that product contagion has a large visual component, such that contact with a disgusting product leads to more negative effects on a product if the package facilitates visualization of the product.

 
  • 作者还证明,视觉影响是产品传染的一个重要因素,如果包装使厌恶品更容易被看到,类似接触会产生对产品更负面的影响。
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