The authors also perform simulations that relate service quality to CLV and determine that, on average, a 1% increase in mean service quality leads to approximately a $2.00 increase in CLV.

• 作者还进行模拟，把服务质量和顾客终身价值联系起来，测定出1%25平均服务质量的提高，平均来说，大概增加2美元的顾客终身价值。