The article explored by folklore theory the longterm necessity of promoting the buildup of socialist fertility culture and guided orientation for new custom of marriage and childbearing in cities.

• 用民俗学的理论对开展婚育新风进万家活动、动社会主义生育文化建设的必要性和长期性，以及城市婚育新风尚的导向性作了探讨。