The advertising dissemination shows its art on the followings:First,advertising language should be correct,compendious and to the point.

• 广告传播的艺术性主要体现在:一是广告用语要“言出达意”、“言简意赅”、“言不虚发”;二是广告传播方式要独树一帜,既要善于攻心,又要突出“销售要点”;