The addressee subdivision is an idea that was borrowed from tire discipline of marketing, and was in close contact with the theories of reception aesthetics in the course of its cultural transmission.

 
  • 摘要受众细分的理念最初是从市场营销学中借鉴过来的,并在文化传播的实践中与接受美学的理论发生了相当深刻的内在联系。
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