The Fredrick-Hygiene model is applied extensively to the staff management within the enterprises.It is also applied to the analysis of the customer motives in the field of the customer administration.

• 摘要赫兹伯格双因素理论广泛地应用到企业管理内部员工方面，而将其应用到营销顾客管理中的消费者动机分析，亦具有多重价值与意义。