The Business to Business(B to B) marketing is a marketing model different from the Business to Consumers (B to C) , so the purchasing activities in the B to B marketing has its own features.

• 企业对企业 (BtoB)营销是不同于企业对最终消费者 (BtoC)营销的模式 ,因此在企业对企业营销中的购买行为也有自己的特点。