That leaves marketers at a loss when trying to determine how much money a company should be willing to shell out up front to win such placements and how to later determine if it was money well spent.

• 这使得营销者在决定一个公司应该愿意花多少钱来赢得这样的产品置入机会，以及以后如何确定这笔花费是否物有所值时，感到迷惑。