Sounds easy enough, but is it? Transitioning from mono-media to multimedia marketing can be a daunting task for any media company with multiple media holdings.

• 听起来很容易,但是这样吗?对任何有多种媒体财产的媒体公司来说,从单一媒体向多媒体营销过渡,这个任务实在令人气馁。