Service quality plays the vital role for the subscribers behavior intention on the issues of whether to use again the current ISP s service and of whether to promote the current F-NBIS level.

• 年龄愈轻教育程度愈高的受访者，其自主性愈高且对品质水准要求愈高；以受访者对固网宽频上网服务的评价而言，ISP业者扮演关键角色；