Secondly, we done the groping research on the inscape of brand image, and then bring up eight inscape of brand image as the theory base of the positive research compare between KONKA & NOKIA.

• 在此基础上，对品牌形象构成要素进行了探索性研究，提出了八条品牌形象构成要素作为手机品牌形象比较实证研究的理论依据。