Second initiative, usually people waiting in the lift, are often the most frivolous moment, a strong, subconsciousness visual needs of the advertising images appear naturally become visual center.

• 其次是主动性，通常人们在电梯内等待的时候，也往往是最无聊的时刻，有强烈的、下意识的视觉需求，广告画面的出现自然成为视觉的中心。