Rural tourism caters for tourists who are generally interested in the open, non-urbanized countryside, whether cultivated or not, for its scenic qualities, tranquillity and peace.

• 乡村旅游的主要服务对象是那些喜欢开阔、城市化进程尚未波及的乡村地区（无论这些地区是否已有农业耕作）的游客，他们寻求的是其风景特色、静谧以及平和的环境。