Relly Law knows the attraction in the retailing area that by calculating,Huff law,help to calculate the shopping and expenditure rate of the consumers.

• 其中重点论述了理论模型法中的莱利法则与哈夫法则,莱利法则分析计算了零售区域的吸引力,哈夫法则测算了消费者的购物概率及消费额。