RESULTS &CONCLUSIONS:Only by increasing the level of CSI and establishing the CS ideas,do the medical enterprises succeed in the furiously competitive market.

• 结果与结论：医药企业只有不断提高顾客满意度（CSI）水平，并树立顾客满意（CS）经营理念，才能在激烈竞争的市场中立于不败之地。