Put another way, classic multiyear marketing campaigns, in which a character like the Energizer Bunny can keep going and going and going, are not likely to appeal to Generation Y.

• 换句话说，经典的多年的营销活动，类似于劲量兔子（美国电池广告中永远动不停的粉色兔子）可以永动不止，但并不吸引Y一代。