Perfectly, each new media wou 1 d give advertising new communication pattern, hut the same media at the different social background or culture realm also presents out the different characteristics.

• 诚然，每种新的传播工具都会赋予广告新的传播方式，但相同的传播媒介在不同的社会背景和文化领域中也会呈现出不同的特点。