Pasik, who runs his own publicity firm Liebre Amotinada Ideas (Mutinous Hare Ideas), said the project is part art, part reality show, part journalism and part fun.

• 帕西克自己开了一家广告公司“暴动兔子创意”，他说这个项目带有艺术成分、有真实性成分、也有一些新闻性，还很好玩；