PMG may operate as an effective promotional tool for retailers and a valid market signal for consumers.It is important to understand how consumers process and evaluate the PMG.

 
  • 由于最低价格保证政策是零售业者相当重要的价格工具,亦为消费者奉为参考依据之市场讯号,对其选择与购买决策影响甚钜,瞭解消费者对最低价格保证政策之评价,具有实质行销意涵。
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