One firm, for example, tried to use a typical U. S. radio advertisement to promote its swimsuits in Latin America. The ad boasted that one could wear the swimsuit all day in the sun and it would not fade.

• 例如，一家公司试图用一个典型的美国电台广告在拉丁美州推销其游泳衣广告中夸耀说穿上这种游泳衣，整天呆在阳光下它也不会褪色。