On the other hand, the rights of privacy and invented property of consumer such as personal data and invented equipment are always easily infracted due to the flow of information in E-commerce.

• 另一方面，以信息流通为特征的电子商务，使得消费者以个人资料为内容的隐私权、以虚拟装备为内容的虚拟财产权极易受到侵害。