On the basis of investigation data from the rural market of Ganzhou City,this article analyses the main problems and reasons existed in the rural consumable market and we put forward some countermeasures in the end.

• 本文以赣州市农村市场的调查数据为依据,在分析农村消费品市场存在的主要问题和原因后,提出了开拓农村消费品市场的对策。