On the basis of imperative of CRM as well as production and operation characteristic of HAITIAN terminal, CRM implement project is established for diverse customers based on CRM strategy and thought.

• 本文从港口客户关系管理的必要性及海天码头的生产运营特点入手，结合海天码头客户关系管理的战略和理念，对码头的客户进行细分，对每一类客户提出客户关系管理的实施方案。